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OBG receives SMPS Marketing Communications Award for Rebranding Campaign

OBG accepts first place award for rebranding campaign (photo by SMPS)

OBG is pleased to announce the company has received a first place award at the Society for Marketing Professional Services (SMPS) 2016 National Marketing Communications Awards for its corporate rebranding campaign. The SMPS awards program is the longest-standing awards competition recognizing excellence in marketing communications by professional services firms in the design and building industry. OBG received the award at the SMPS annual Build Business conference on August 11, 2016 in Philadelphia, PA.

OBG was selected as a first place winner in the Corporate Identity - Rebranding category for its Brand Refresh campaign, which set out to create a refreshingly different brand experience for the company. The successful campaign rebranded O’Brien & Gere to OBG and comprised a new website (www.obg.com), branded materials, and engagement plan. The design direction and content development for the campaign was motivated by OBG’s “There’s a way culture” and drive for solutions. The project was a collaborative effort between OBG, Partners + Napier, and Terakeet.

“As a leading company in the A/E/C industry, OBG recognized an opportunity to create a visual brand experience that would stand out from the sea of sameness in the industry, and match the culture of our company and what matters to our clients,” said Nicole D’Souza, OBG Strategy & Branding Manager. “We are proud to be recognized by SMPS for our outstanding marketing communications efforts.”

View our Brand Refresh video:

About OBG

Advanced Manufacturing. Energy. Environment. Water. For more than 70 years, OBG has specialized in engineering and problem solving, but the Company’s real strength is creating comprehensive, integrated solutions for our clients. OBG – There’s a way. For more information, visit www.obg.com

Media Contact
Kristin Halpin 
(315) 956-6255